BEFORE WE BEGAN
OVERVIEW
This project is a part of KSA 2030 vision under women empowerment segment.
Inspire and enable complete fitness and wellness for Saudi Women, through Inclusion, Health, Innovation, Generosity, and Culturally Authentic Experiences.
Help engage Saudi women to experience this journey with fun, freedom and friendship at heart. The app is about the need for a dance fitness and skin/body diagnostics app that is specifically designed for women of Saudi. The app would allow women to book virtual sessions with dance instructors and skin/body consultants, providing personalized recommendations and support to help users improve their physical fitness and skin/body health. The target audience are women who may be a bit reserved and prefer a women-only environment for exercising, and who are interested in exploring new fitness and health trends that are popular among women in Saudi Arabia.
The app is a luxury brand that values the unique cultural and social needs and is committed to delivering a premium user experience. The goal is to create an app that meets the needs of this specific demographic and provides a personalized and engaging user experience.
Issues faced by Saudi women
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Cultural Sensitivity
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Personalization
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Quality & Luxury
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User Education
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Convenient Booking
DEFINING THE ISSUE
PROBLEM STATEMENT
Obesity is a significant health concern in Saudi Arabia, particularly among women, and the app is designed to address this issue by providing a safe and supportive environment for women to exercise and improve their health.
Also, women in Saudi Arabia who are interested in dance fitness and skin/body diagnostics may find it difficult to access personalized sessions with instructors and consultants in a comfortable and luxurious setting that aligns with their cultural values and reserved nature.
This presents an opportunity for a dance fitness and skin/body diagnostics app that provides a platform for booking personalized sessions with instructors and consultants who understand their needs and preferences while offering a luxurious and culturally sensitive experience.
EXPLORING ANSWER
SOLUTION
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Cultural Sensitivity
The app could provide an experience that is culturally sensitive and tailored to the needs and preferences of women in Saudi Arabia. This could include language support, female-only sessions, modest dress codes, and other features that reflect local cultural values.
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Personalization
Users could be offered personalized recommendations for dance fitness and skin/body diagnostic sessions based on their goals, preferences, and feedback. This could be achieved by collecting data on the user's preferences and using machine learning algorithms to suggest the most relevant and effective sessions.
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Quality and Luxury
Users could be offered personalized recommendations for dance fitness and skin/body diagnostic sessions based on their goals, preferences, and feedback. This could be achieved by collecting data on the user's preferences and using machine learning algorithms to suggest the most relevant and effective sessions.
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User Education
The app could provide educational resources to help users learn more about dance fitness and skin/body diagnostics. This could include blog posts, videos, and other resources that help users understand the benefits and techniques of different types of sessions.
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Convenient Booking
The app could provide a seamless and convenient booking experience for users, with features like easy scheduling, online payments, and notifications for upcoming sessions. Community Building: The app could provide a platform for users to connect with each other, share experiences, and build a community around dance fitness and skin/body diagnostics
Value Proposition
The dance fitness and skin/body diagnostics app offers a personalized and engaging experience for Saudi women who want to improve their physical fitness and skin/body health. By providing a service to book sessions with highly rated dance instructors and skin/body consultants, we enable our users to access expert advice and support from the comfort of their own homes. The app is designed to meet the unique cultural and social needs of Saudi women, offering a women-only environment for exercising and addressing the concerns and challenges specific to this demographic.
With our app, users can enjoy fun and engaging dance routines, track their progress, and receive personalized recommendations for improving their health and wellness. This is a luxury brand that values the needs and preferences of our users and is committed to delivering a premium user experience.
RESPONSIBLITIES
MY ROLE
UX researcher, UI designer, Wireframing, Prototyping
LET'S START
DESIGN PROCESS
UX researcher, UI designer, Wireframing, Prototyping
TALKING TO THE USERS
CUSTOMER RESEARCH INSIGHTS
Our team conducted extensive customer research by travelling to Riyadh, Saudi Arabia and conducting interviews and surveys with women in the target demographic for our dance fitness and skin/body diagnostics app. The following are some of the key findings from our research:
UNDERSTANDING THE USER
EMPATHY MAPPING
Say
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Don't have fix time to practice, busy schedule
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Gets frustrated as having to run to studios to find out slots aren't available
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Wishes to know about instructor prior to booking
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Needs motivation
Thinks
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Wishes to join gym for having a better health & fight obesity
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Hesitant with male instructors /consultants for body/skin checkups
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If could find an instructor as per her flexibilty
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Wishes to connect with other women
Does
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Busy with hectic day taking care of husband and baby
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Goes to the studio to book the classes
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Reads reviews
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Check out the instructor as per comfort
Feels
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Doesn't feel good or confident in her body
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Doesn't get enough info about the instructor before booking
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Looks for a new experience and to connect with other people
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To improve body/skin/hair conditions
STORYTELLING
USER JOURNEY
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STORYTELLING
USER STORY
As a House wife
I want to have a healthy lifestyle,
so that I feel better mentally and feel confident about myself
As a Working women
I want to be able to book a dance class session and know about instructor while booking and pick a slot that suits my preference,
so that I don’t have to goto studio to book just to find out there are no slots available
KNOW THE USERS
PERSONA
Maha Ahmed
Housewife, 32
About
Fatima is a 28-year-old marketing executive who lives in Jeddah, Saudi Arabia. She has a demanding work schedule and often finds it difficult to make time for exercise. She doesn't find herself fit and has gain weight due to unhealthy habits. She is interested in finding a fun and engaging way to exercise that also helps her maintain a healthy body weight and improves her skin/body health.
Goal
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Improve her physical fitness and maintain a healthy body weight
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Improve her skin and body health through personalized diagnostics and recommendations
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Find a fun and engaging way to exercise and relieve stress
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Learn new dance routines and improve her dance skills
Challenges
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Limited time due to a demanding work schedule
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A bit reserved and prefers a women-only environment for exercising
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Skeptical about the effectiveness and safety of new fitness and health trends
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Difficulty finding a workout routine that suits her preferences and schedule
Motivational
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Interested in exploring new fitness and health trends that are popular among women in Saudi Arabia
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Concerned about her health and wellness and wants to take proactive steps to maintain it
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Enjoys the social aspect of exercising with other women in a women-only environment
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Interested in learning new dance routines and improving her dance skills as a form of self-expression
USER'S TASK
TASK FLOW
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STRUCTURING CONTENT
INFORMATION ARCHITECTURE
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CONTENT LAYOUT
WIREFRAME
FINAL RESULT
SOLUTION
SOLUTION
VISUALS
